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Creating Member LoyaltyTM System of Training

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Sales Leadership: Call Center Coaching

This program reinforces the sales and service model and strengthens the member experience. Call center managers can provide valuable encouragement and support to strengthen the sales & service effectiveness of their team. By routinely reviewing actual member interactions during one-on-one coaching sessions, the call center rep receives targeted feedback and systematically learns a process to self-assessment.

Typical credit union call center examples are used to directly engage managers in simulated coaching experiences. They will be able to immediately apply skills & strategies to coach their staff.

This Program is Designed for

  • Call center managers

Learning Objectives

  • Improve staff effectiveness by providing balanced feedback – focusing on key strengths and areas for improvement
  • Create linkages between service skills, sales effectiveness and member loyalty
  • Strengthen staff’s critical understanding of the sales and service process and enable them to self-assess
  • Build an environment that encourages and rewards discretionary effort toward achievement of credit union goals

Program Content

Coaching Overview

  • The Coaching Process
  • Sales Effectiveness Equation
  • Key Success Factors

Leadership Skills

  • Effective Coaching Behavior
  • Maintaining and Enhancing Self-Esteem
  • Focusing on Specific Behaviors and Outcomes
  • Listening
  • Setting Goals and Follow-up

Situation-Based Coaching

  • Call Monitoring and Assessment
  • Interaction Overview
  • Situation-Based Coaching Action Steps
  • High-Impact Questions
  • Coaching Tips

Training Time

  • 7.5 hours


100% Guarantee
CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we’ll provide you a full tuition refund or credit.

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