eSchools

Marketing Management

Also available as an on-site school. For more information, Click here.

August 5–21, 2003

Download the complete brochure. You will need Adobe Acrobat Reader to view this file. Download your free version.

Tuition: $1,295

Classes are held 2:00-4:00 pm (Central Time)

NEW FOR 2003 – Mix and Match your eSchool classes! For just $279/class you can take just the eClasses that interest you!

For more information or to request a brochure call 800-356-9655, ext. 4864, or email lbjorgo@cuna.coop.

• Determine the benefits of doing member analysis and the tools available to meet your credit union's needs
• Define the role of MCIF systems and how to maximize their usage to make your job easier
• Use multiple real-life scenarios to find out what you need to know and how to find it
• Make market segmentation work for you

• Assess the multimedia channels available: radio, print, TV/cable, and Internet
• Dissect promotional campaigns product by product
• Calculate the success of your promotions in a variety of ways

• Gather nuts and bolts information on how to market via the Internet
• Examine industry web sites and learn what makes them most effective for marketing products and services
• Determine what should be on your web site and how to keep it fresh
• Learn the do's and don'ts of permission marketing
• Keep members and potential members coming back to your site

• Learn the 6 steps to becoming the only choice for your members
• Discover the secrets to having a "killer brand"
• Measure and monitor your brand's success

• Consider the most prevalent compliance issues facing marketers today, including privacy and online compliance
• Audit your marketing campaigns to avoid compliance problems

• Explore what's new in generational marketing
• Learn what works and what doesn't with each specific age group

In addition to the live, online sessions, students will have an opportunity to participate in an idea share online. You will have the chance to exchange plans and materials with your classmates, as well as having the opportunity to review and assess CUNA Marketing Council Diamond Award winners. Also, as part of the class, you will have ongoing opportunities to participate in online roundtable discussions to brainstorm solutions to your specific marketing challenges with your credit union peers.

eSchool Overview
This program offers six sessions of live virtual classroom instruction lasting approximately two hours each, encompassing audio, lectures, group discussion, and live chats. In addition to the live classroom events, students will engage in online activities, discussions, and additional readings. There are no fixed study hours for this portion of the course, giving students the flexibility to choose the best time each week to complete these activities. Students should expect to spend 3-6 hours each week on the course assignments in addition to the live classroom sessions.

Audience
This program is for marketers with some experience, graduates of Marketing Management School: Part I and others looking to improve their marketing savvy. The program is tailored to those who wish to update their marketing skills with the latest trends and innovations.

WHAT PAST ATTENDEES SAY

FREE PUBLICATIONS

Try one of these publications free when you register for this program!

• Credit Union Magazine (6 issues Free!)
• Directors Newsletter (12 issues Free!)
• Executive Newsletter (21 issues Free!)

Find out more about these publications

CUNA & Affiliates is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN, 37219-2417. Telephone: 615.880.4200. Web site: www.nasba.org.

CPE Credits: You can earn 14 CPE credit hours Residential Mortgage Lending eSchool. No advance preparation is required.

CANCELLATIONS
Cancellation and refund requests must be in writing (or faxed to 608-231- 4327) and are subject to a $200 service change. No refunds will be granted if your cancellation is received seven days or less before the program begins. Substitutions are accepted anytime before the program starts.

For more information:
Call 800-356-9655, ext. 4864, or email lbjorgo@cuna.coop.