2008 Archived Webinar
CU Response to the Current Economy: Marketing
Access available May 15–November 15, 2008
Tuition: $99 for the archive webinar (live webinar not included)
Tuition: $99 for the archive webinar (live webinar not included)
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ABOUT THIS ARCHIVE WEBINAR
Respond to the current economy with the facts to lead your credit union through these trying times. Through this webinar, part of the newly added six session CU Response to the Current Economy eSchool, senior economists from Credit Union National Association (CUNA), along with industry practitioners, will discuss marketing strategies credit unions can employ to communicate with their members during the current downturn. This webinar is in cooperation with the CUNA Marketing & Business Development Council.AGENDA
Bill Hampel will provide an economic outlook.
Mark Wolff will review several recent national level PR examples that highlighted credit unions as an alternative that consumers should explore in today's economy (New York Daily News on CU for small business loans; Wall St Journal on CUs Worth A Look; USA Today Personal Finance Columnist Sandra Block on CUs as source for good return on savings). He will also discuss proactive outreach that helped bring these stories about and how the same approach can be applied by credit unions in their local media markets. You will gain tips for working and building relationships with local press.
Pat M. Keefe will provide additional commentary on working with local press. Pat will also discuss his experiences dealing with press on a negative story related to a credit union and the economy and how he handled that with trade and local press, explaining why this situation was not indicative of what was going on in the industry as a whole. Here too he will offer suggestions that credit unions can apply locally should any type of similar situation arise in their market.
Lesley Carrell will discuss her $600 million in asset credit union's marketing efforts in this down economy and how economic conditions caused the credit union to strategically shift its marketing to focus more heavily on real estate loans, small business loans, home equities in recognition that consumers were having trouble getting that type of credit from other sources and were looking for alternatives not tainted by the subprime brush. She'll talk about their strategic thinking and tactics employed. She'll also talk about the credit union's financial literacy efforts with members and in the community, the recognition it has received and why these efforts are even more important when consumers are stressed by a weak economy, high gas and food prices etc.
Tyler J. Disburg will discuss marketing strategy at his $60 million in asset credit union. Emphasis on mortgage lending, fixed rate vs ARMs, home equity loans, and member business loans. His credit union has done innovative things like introducing a "green loan" program offering loan discounts for hybrid vehicles in recognition of consumer concern about high energy prices and protecting the environment. He also recently launched a web blog for members that offers commentary on issues like the economy and how it's affecting credit union members. The current economy has also caused his credit union to put more emphasis on member retention and loyalty rather than attracting new members.
WHO SHOULD ATTEND
This webinar, part of the CU Response to the Current Economy eSchool, is geared towards credit union CEOs, marketing professionals and senior level management.
Affiliation with CUNA/League is required for attendance.
INSTRUCTORSBill Hampel
Bill is senior vice president of the research and policy analysis department and chief economist for Credit Union National Association. He joined the department as an economist in 1978, was promoted to vice president in 1985, then appointed to senior vice president in 1992. He also writes economic analysis columns for several credit union publications.
Tyler J. Disburg
Tyler is the chief administrative officer for Montana First Credit Union in Missoula, Montana. He is also on the CUNA Marketing & Business Development Council Executive Committee.
Mark Wolff, CUDE
Mark is the senior vice president of communications at Credit Union National Association.
Patrick M. Keefe
Patrick is the vice president of communications/media outreach at Credit Union National Association.
Lesley Carrell
Lesley is the senior vice president of marketing for Fibre Federal Credit Union in Longview, Washington. She is responsible for developing and managing strategic marketing, business development and community involvement plans. She is also a member of the asset/liability committee and has 20 years credit union marketing experience. Lesley is an executive committee member and charter member of the CMBDC. She won the CMBDC Marketing Professional of the Year award in 2002, 19 Diamond Awards, and the 2005 Best Practice Award in business development, and many other outstanding awards.
ARCHIVE WEBINAR OVERVIEW
Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.
CANCELLATIONS
The last day for cancellations was May 14, 2008. Substitutions are accepted anytime prior to May 15, 2008 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.
100% Guarantee
CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we’ll provide you a full tuition refund or credit.
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