Best of the 2008 CUNA Marketing & Business Development Council Conference: Media Buying
Attend this webinar live on June 24, 2008 Access this archived webinar
please read Archive Webinar Overview below before accessing
Access available June 24–December 24, 2008
Tuition: $219 for the archive webinar (live webinar not included)
ABOUT THIS ARCHIVE WEBINAR
Were you unable to attend the CUNA Marketing & Business Development Council conference this year? Or did you attend the conference but have staff that couldn't join you in Nashville? There are lots of great breakout sessions at the 2008 conference and this is your chance to relive one of the most popular marketing sessions. 
Learn the secrets of how media buyers analyze radio, TV and print media. When can you negotiate better deals? Why do viewer ratings matter? And, more importantly, are there times when viewer ratings don't matter at all? What's the difference between advertising on the 6 o'clock news vs. "Survivor"? What about those cheap cable TV spots? How do you decide on a full- page ad vs. a quarter page ad in a newspaper? Learn what circulation rates do and don't tell you. The session will change how you think of media consumers. This webinar is in cooperation with the CUNA Marketing & Business Development Council.
TOPICS & OBJECTIVES
- Analyze different advertising medias
- When to negotiate media deals
- The importance of viewer ratings
- What shows/programs are most effective for advertising
- What circulation rates tell you
WHO SHOULD ATTEND
This webinar is beneficial for credit union marketing and business development staff. Attendees of the CUNA Marketing & Business Development Council Conference can attend for free. E-mail elearning@cuna.coop for more details.
Affiliation with CUNA/League is required for attendance.
INSTRUCTORS
Phoebe Wall Howard
Prior to running an agency, Phoebe worked for the largest public relations firm in the country. She spent 12 years working in newspapers, magazine, TV, and radio. She is an Associated Press award winner and Pulitzer Prize nominee.
As a political editor and columnist for The Fresno Bee, Phoebe oversaw election 2000 coverage out of Washington, D.C. and Central California and coordinated polls and televised political debates.
She launched the "Quality of Life" public affairs series on Valley Public Radio stations KVPR-FM 89.3 and KPRX-FM 89.1, moderating discussions about issues relating to Central California.
Before moving to the West Coast, Phoebe worked at The Des Moines Register. She covered presidential campaigns, labor union negotiations, and corporate fraud. The Iowa Supreme Court cited her articles about foster care children when it revamped state policy.
Phoebe began her career at The Arkansas Gazette covering then-Gov. Bill Clinton, death row, and the dark side of the Miss America Pageant. While in Arkansas and Iowa, she also worked for People magazine.
ARCHIVE WEBINAR OVERVIEW
Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.
CANCELLATIONS
The last day for cancellations was June 23, 2008. Substitutions are accepted anytime prior to June 24, 2008 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.
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