Credit Union Alternatives to Payday Lending - Best Practices for Marketing Your Program
This webinar was offered live on
April 22, 2008 Access this archived webinar
please read Archive Webinar Overview below before accessing
Access available April 22–October 22, 2008
Tuition: $219 for the archive webinar (live webinar not included)
ABOUT THIS ARCHIVE WEBINAR
Is your credit union new to payday lending, or just starting to think about offering an alternative? One thing to consider is how to effectively launch and continue to market such a product.
According to Lois Kitsch, CUDE, National Program Director of REAL Solutions, approximately 30 million Americans use alternative financial services (AFS) such as check cashing and payday loans for most, or all, of their financial and credit needs. It is estimated that 7 – 15% of credit union members use payday loan products. This growing trend is affecting millions of limited-income, low-wealth households in the United States and is presenting credit unions with a great opportunity to help provide a lower-cost alternative. Many credit unions have had success -- those that are offering alternatives to payday lending are already saving consumers millions of dollars. This webinar will highlight marketing strategies used by credit unions that have been successful.
This webinar is in cooperation with the CUNA Marketing & Business Development Council.
Through this webinar you will:
- Learn from credit unions offering successful pay day loan products
- Hear strategies for competing with predatory lenders
- Discuss how to align your payday lending program with the credit union mission
- See various marketing tactics that have worked
WHO SHOULD ATTEND
This webinar is beneficial for all marketing and business development staff at your credit union.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
INSTRUCTORS
Lois Kitsch
Lois is currently the national program manager for REAL Solutions with the National Credit Union Foundation. In her prior role as the director of field projects with the Filene Research Institute, Lois piloted the REAL Solutions program in three leagues which implemented and tested new business models designed to serve new target markets, including young adults, immigrants, and modest income households. Earlier in her career, Lois managed credit union development projects throughout Europe and Asia for the World Council of Credit Unions, and has actively promoted credit union development in almost 40 countries.
ARCHIVE WEBINAR OVERVIEW
Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.
FREE PUBLICATIONS
Try one of these publications free when you register for this program!
- Credit Union Magazine (6 months free!)
- Directors Newsletter (6 months free!)
Find out more about these publications
CANCELLATIONS
The last day for cancellations was April 21, 2008. Substitutions are accepted anytime prior to April 22, 2008 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.
|
