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2009 Archived WebinarCUNA Marketing & Business Development Council Social Media SeriesAccess available August 27, 2009–February 27, 2010
Tuition: $298 for the archive webinar (live webinar not included) CUNA Council members receive a $199 discount.
ABOUT THIS ARCHIVE WEBINAR Blogs, YouTube, Twitter, MySpace & Facebook...what does it all mean for your credit union? Love it or hate it, your members and non-members are engaging in social media and it's not going away anytime soon. This groundbreaking webinar series, tailored exclusively to credit unions, covers almost everything your marketing department needs to know about social media. SAVE by purchasing the entire Social Media Archived Webinar Series for just $298! ($99 for CUNA Council members!) Not a CUNA Council member? Join today at the half-year membership rate for just $195 (or less if your credit union asset size is less than $100 million). As a member, you'll get the Social Media Archived Webinar Series for just $99 plus you'll gain access to CUNA Councils Connect online discussion group and more! Learn more about membership benefits. Social Media Series Sessions Include: Web 2.0 101 - An Introduction to Social Media for Credit Unions Christopher Morris, Web Manager for CUNA Councils, will introduce social media and examples of how credit unions and others are leveraging this new technology. Why should your credit union care about social media? This webinar details why you can't afford not to. It also highlights some free online tools every credit union marketer should be leveraging regardless of their level of engagement. This lays the foundation for the webinar series, covers the basics of web 2.0 - the who, what, where and why. Results 2.0: Using Web 2.0 Tools to Achieve Real Business Objectives The last thing anyone needs is another touchy-feely recommendation to jump on the Web 2.0 bandwagon. Gen-Y isn't going to magically flock to your financial institution just because you launched a blog. In this session you'll see real-world examples of online solutions that go beyond "feel good" buzz campaigns. Jeffry Pilcher, President of ICONiQ, a financial brand consultancy and publisher of TheFinancialBrand.com, will lead you through implementing Web 2.0 tools that accomplish real business objectives:
How to Tie your Social Media Strategy into your Overall CU Marketing Plan Now that you know what social media is about and how to put your credit union's social media strategy together, how and where does it align with your current marketing plans and other objectives? This webinar ties everything you've learned in this series together and helps your credit union integrate your social media strategy into existing channels. You'll hear from Joe Rotella, CTO of Delphia Consulting, noted as a one-man think tank that's been doing incredibly innovative things online for more than 20 years. BONUS SESSION FOR ARCHIVE SERIES ATTENDEES! Access to the Archived Peer to Peer Social Media Web Roundtable This 90 minute roundtable will continue the conversation on social media and credit unions. Kicking it off will be staff from three credit unions engaging in social media followed by facilitated questions from participants. This is NOT a webinar! Instead, this is a recording of a discussion forum hosted in a web conference format for attendees to share knowledge, insights and experiences with their peers. Facilitator: Christopher Morris, Web Manager, CUNA Councils Panelists:
Ongoing Discussion Group in CUNA Councils Connect CUNA Council member participants can share ideas, files and more for feedback, advice and solutions regarding social media. In conjunction with this web series, the facilitator will introduce the discussion group on CUNA Councils Connect that will be dedicated to this topic to continue conversations. Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail training@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop. ARCHIVE WEBINAR OVERVIEWArchived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff! Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union. A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above. CANCELLATIONS The last day for cancellations was August 26, 2009. Substitutions are accepted anytime prior to August 27, 2009 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. |
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