Credit Union Alternatives to Payday Lending - Best Practices for Marketing Your Program
ARCHIVE OPTION AVAILABLE
Can't attend at this time? Click here for the archived version.
April 22, 2008
2:00–3:30 p.m. Central Time
(3:00–4:30 p.m. EDT, 1:00–2:30 p.m. MDT, 12:00–1:30 p.m. PDT — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $219 for the live webinar (archive webinar not included)
ABOUT THIS WEBINAR
Is your credit union new to payday lending, or just starting to think about offering an alternative? One thing to consider is how to effectively launch and continue to market such a product.
According to Lois Kitsch, CUDE, National Program Director of REAL Solutions, approximately 30 million Americans use alternative financial services (AFS) such as check cashing and payday loans for most, or all, of their financial and credit needs. It is estimated that 7 – 15% of credit union members use payday loan products. This growing trend is affecting millions of limited-income, low-wealth households in the United States and is presenting credit unions with a great opportunity to help provide a lower-cost alternative. Many credit unions have had success -- those that are offering alternatives to payday lending are already saving consumers millions of dollars. This webinar will highlight marketing strategies used by credit unions that have been successful.
This webinar is in cooperation with the CUNA Marketing & Business Development Council.
Through this webinar you will:
- Learn from credit unions offering successful pay day loan products
- Hear strategies for competing with predatory lenders
- Discuss how to align your payday lending program with the credit union mission
- See various marketing tactics that have worked
WHO SHOULD ATTEND
This webinar is beneficial for all marketing and business development staff at your credit union.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
INSTRUCTORS
Lois Kitsch
Lois is currently the national program manager for REAL Solutions with the National Credit Union Foundation. In her prior role as the director of field projects with the Filene Research Institute, Lois piloted the REAL Solutions program in three leagues which implemented and tested new business models designed to serve new target markets, including young adults, immigrants, and modest income households. Earlier in her career, Lois managed credit union development projects throughout Europe and Asia for the World Council of Credit Unions, and has actively promoted credit union development in almost 40 countries.
WEBINAR OVERVIEW
CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
CUNA Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CUNA Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.
FREE PUBLICATIONS
Try one of these publications free when you register for this program!
- Credit Union Magazine (6 months free!)
- Directors Newsletter (6 months free!)
Find out more about these publications
CANCELLATIONS
The last day for cancellations was April 14, 2008. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.
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