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2009 Webinar

Results 2.0: Using Web 2.0 Tools to Achieve Real Business Objectives

August 18, 2009
2:00–3:30 p.m. Central Time
(3:00–4:30 p.m. EDT, 1:00–2:30 p.m. MDT, 12:00–1:30 p.m. PDT — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $149 for the live webinar (includes live and 6 months access to the archive)

CUNA Council members receive a $100 discount.

ABOUT THIS WEBINAR
This session is currently at capacity. An archived version is available for purchase including 6 months unlimited access. See the archived version.

See real-world examples of online solutions that go beyond "feel good" buzz campaigns. The last thing anyone needs is another touchy-feely recommendation to jump on the Web 2.0 bandwagon. Gen-Y isn't going to magically flock to your financial institution just because you launched a blog. Jeffry Pilcher, President of ICONiQ, a financial brand consultancy and publisher of TheFinancialBrand.com, will lead you through implementing Web 2.0 tools that accomplish real business objectives. This event is in conjunction with the CUNA Marketing & Business Development Council.

Through this webinar you will:

Identify the hardcore realities behind all the Web 2.0 hoopla
Examine the right- and wrong way to build a Web 2.0 strategy
Discover how Web 2.0 tools can build your brand while selling products
Learn how to get your C-suite on board with a Web 2.0 initiative

SAVE by purchasing the entire Social Media Webinar Series for just $298! ($99 for CUNA Council members!) Your members and non-members are engaging in social media and it's not going away anytime soon, learn more about social media through this credit-union specific series.

Social Media Archived Webinar Series includes:

Three archived webinars on social media specifically for credit unions
An Archived Peer-to-peer social media roundtable
Access to an online discussion group through CUNA Councils Connect (Council members only)

Not a CUNA Council member?
Join today at the half-year membership rate for just $195 (or less if your credit union asset size is less than $100 million). As a member, you'll get the Social Media Webinar Series for just $99 plus you'll gain access to CUNA Councils Connect online discussion group and more! Learn more about membership benefits.

WHO SHOULD ATTEND
This webinar is beneficial for credit union marketing professionals at all levels.

Affiliation with CUNA/League is required for attendance.

INSTRUCTORS
Jeffry Pilcher
Jeffry has spent more than 15 years as a branding, advertising and marketing consultant, including the past eight years as brand strategist working exclusively with banks and credit unions. Pilcher has helped transform financial institutions across North America, including multi-billion banks and credit unions in both the United States and Canada. Pilcher's experience includes brand-building work for companies like BP, Arco, and the MGM Grand Hotel & Casino.

WEBINAR OVERVIEW
CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!

Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

CUNA Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CUNA Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.

CANCELLATIONS
The last day for cancellations was August 10, 2009. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.

100% Guarantee
CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we’ll provide you a full tuition refund or credit.

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