The Millennial Generation - Marketing, Advertising & Communications Strategy
ARCHIVE OPTION AVAILABLE
Can't attend at this time? Click here for the archived version.
September 7, 2007
2:00–3:15 p.m. Central Time
(3:00–4:15 p.m. EDT, 1:00–2:15 p.m. MDT, 12:00–1:15 p.m. PDT — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $219 for the live webinar (archive webinar not included)
ABOUT THIS WEBINAR
Documented studies prove that generational values influence consumer decisions as much — and often more so — than traditional demographic factors of age, income, and education. To truly connect with each generation, you must understand the formative experiences that shaped their values — what they were taught in their first twenty years, what they witnessed and directly experienced.
This webinar is just one of the many motivating, informative webinars CUNA is currently offering. It will focus on helping credit union presidents, CEOs, senior management teams, and other credit union managers understand the millennial generation. This webinar is an hour in length plus a question and answer section after the conclusion of the webinar. Insights include:
- Gaining an understanding of the millennial generation's core values and attitudes
- Learning about the millennial generation's influence on consumer, career, and lifestyle decisions
- Hearing tips and tactics for effectively communicating with millennial generation
Hear from Chuck Underwood
Chuck Underwood is the founder and president of the Cincinnati-based consulting firm, The Generational Imperative. He has been studying America's Generations for 20 years and is considered one of the elite experts in this field. Chuck provides consulting, research, and seminars to corporations and organizations on the subject of generational influences on both the marketplace and the workplace. His clients include such giants as Procter & Gamble, State Farm Insurance, Time Warner Cable, Coca Cola, the United States Army, and hundreds of others.
We've heard some great things about Chuck from other credit unions who heard his presentation at America's Credit Union Conference. Here's what a few of them had to say...
- "Fabulous visuals! Well presented, handout easy to follow, Chuck is well-spoken, articulate and possesses all the qualities of a well-versed public speaker"
- "Excellent presentation - he showed me a level of marketing and the need to know who we are and to reach out to our younger market. Excellent."
- "Voice is captivating, keeps everyone's attention. Information is informative. He's a keeper."
- "Wow! He is a phenomenal presenter! Engaging!! Articulate! Did not miss a beat!"
Do you struggle with balancing the need for strategic thinking amongst all your tactical duties? These upcoming webinars make it easy. Each Friday session begins at 2:00 p.m. CT, and includes an hour-long presentation from an outstanding expert plus a question and answer session. Each webinar focuses on strategic ideas, credit union challenges, and real world issues for credit union leadership. Don't delay - get a group together and plan for these upcoming executive webinars today!
- A Whole New Mind—Why Right Brainers Will Rule the Future
Friday, September 28 with Daniel Pink, best-selling author of Free Agent Nation and A Whole New Mind
- The Savings Revolution: Credit Unions Lead the Way
Friday, October 5 with representatives from the credit union movement's "think tank," Filene Research Institute
- Membership Growth Strategy: The Importance of Member Centricity
Friday, October 12 with Mark Sievewright, corporate senior vice president for Fiserv
- Share & Loan Growth Strategies
Friday, November 2 with Mark Sievewright, corporate senior vice president for Fiserv
- Media Fundamentals: What Your Marketing Team May Not Be Telling You
Friday, November 16 with Phoebe Wall Howard, public relations expert and Pulitzer Prize nominee
- Making Small Business Big Business for Your Credit Union
Friday, November 30 with Mark Sievewright, corporate senior vice president for Fiserv
- The Transformation of US Payments & the Implications for Credit Unions
Friday, December 14 with Mark Sievewright, corporate senior vice president for Fiserv
Did you already miss one...no worries! Choose the link above to order the archive (recorded) webinar. You can still get a group together and get unlimited access to the webinar until the end date shown.
Interested in more than one of the Credit Union Executive webinars? CPD Webinar Packages help your credit union get the best price possible on more than 100 webinars per year from CUNA. Decide which package is right for you from four to unlimited webinars per year. The best part of webinar packages is that you can use them for live webinars or archived (recorded) webinars. You still get all the schedule and location flexibility for a bargain price!
The Credit Union Executive Webinar Series is in cooperation with CUNA Councils.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
WEBINAR OVERVIEW
CPD Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
CPD Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CPD Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.
FREE PUBLICATIONS
Try one of these publications free when you register for this program!
- Credit Union Magazine (6 months free!)
- Directors Newsletter (6 months free!)
Find out more about these publications
CANCELLATIONS
The last day for cancellations was August 30, 2007. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.
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CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we’ll provide you a full tuition refund or credit.
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