Marketing & Business Development Strategies for Reaching Gen Y
ARCHIVE OPTION AVAILABLE
Can't attend at this time? Click here for the archived version.
September 16, 2008
2:00–3:30 p.m. Central Time
(3:00–4:30 p.m. EDT, 1:00–2:30 p.m. MDT, 12:00–1:30 p.m. PDT — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $219 for the live webinar (archive webinar not included)
ABOUT THIS WEBINAR
Are you having trouble attracting Gen Y to your credit union?
Through this webinar you will learn why young adults are going elsewhere for financial services.
TOPICS & OBJECTIVES
Through this webinar you will:
- Gather ideas on relevant messaging, services, and products to better attract and serve the demographic
- Understand how financial literacy efforts can be used to connect with the demographic and gain/retain their membership
- Learn how Cal Coastal CU is successfully using financial literacy and other methods to recruit young adult members
WHO SHOULD ATTEND
This webinar is beneficial for marketing and business development staff or any other credit union staff interested in marketing and development strategies reaching the Gen Y audience.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail training@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
INSTRUCTORS
Josh Jones
Josh is the manager of young adult programs for the Credit Union National Association's (CUNA) center for personal finance. He is responsible for planning, directing, analyzing, initiating, and managing CUNA's young adult/generation Y outreach efforts. Prior to joining CUNA, Josh began his credit union career with the Association of Corporate Credit Unions, as program coordinator. There he was responsible for the day-to-day association operations, print and online communications, and conference planning and management.
In 2004, Josh earned the Credit Union Development Educator (CUDE) designation after completing the National Credit Union Foundation's CUDE program. He was selected to speak about the role of the corporate credit union network to the 2005 CUDE class. Josh has served with the financial literacy group Americans for Consumer Education and Competition and has experience with groups ranging from college students to credit union executives and government officials.
Terri Miracle
Terri Miracle is the community relations manager for California Coast Credit Union in San Diego, CA.
When her grandmother offered her 25 cents an issue for her news magazine many years ago, young Terri thought, "If I can do what I love and make some money, that would be great!"
Wordsmithing ever since, professional Terri has worked in marketing for companies from AAA to IBM. Her adventures include developing successful bond measures for school districts and public health agencies, creating award-winning campaigns for ad agency clients, and freelancing for newspapers and magazines. She has hosted her own regional TV talk show on community issues, and frequently appears on local news programs as a financial guest. The past 10 years have been filled with spreading the written (and spoken) word about credit unions from the lunchroom to the classroom to the boardroom, or anywhere people will stand still long enough to listen. Career highlights include touring Johannesburg, South Africa on a business scholarship and being levitated by David Copperfield.
WEBINAR OVERVIEW
CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
CUNA Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CUNA Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.
FREE PUBLICATIONS
Try one of these publications free when you register for this program!
- Credit Union Magazine (6 months free!)
- Directors Newsletter (6 months free!)
Find out more about these publications
CANCELLATIONS
The last day for cancellations was September 8, 2008. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.
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100% Guarantee
CUNA Center for Professional Development is committed to providing a quality learning experience with cutting-edge topics and expert instructors. If for some reason you are not fully satisfied, contact us and we’ll provide you a full tuition refund or credit.
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