Media Fundamentals: What Your Marketing Team May Not Be Telling You
ARCHIVE OPTION AVAILABLE
Can't attend at this time? Click here for the archived version.
November 16, 2007
2:00 p.m.–3:15 p.m. Central Time
(3:00p.m.–4:15 p.m. EST, 1:00p.m.–2:15 p.m. MST, 12:00–1:15 p.m. PST — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $219 for the live webinar (archive webinar not included)
ABOUT THIS WEBINAR
Media has the power to significantly help with the success of your credit union. The right spin on the right story can certainly promote growth, but reaching out to the media isn't always the best option.
This webinar will explore the reasons behind some of marketing's decisions when working with the press, and why the CEO and senior level staff MUST work in agreement with marketing for a truly effective media strategy. It is just one of many webinars CUNA offers for credit union CEO and senior management teams to provide insights on some of the toughest issues credit unions are facing. This webinar is approximately an hour in length plus a question and answer section at the conclusion of the webinar.
Topics you won't want to miss include:
- Learn the differences in deadlines and the importance of visuals
- See how to decide what is actually newsworthy and when to leave the media out
- Hear what to expect when dealing with the press
- Discover ways to add spin to a story to get your members talking
- Hear what works and what fails when credit unions work together
Phoebe Wall Howard will share her knowledge and experience with you!
Prior to running an agency with offices in Northern and Central California, Phoebe worked for the largest public relations firm in the country. She spent 12 years working in newspapers, magazine, TV, and radio. She is an Associated Press award winner and Pulitzer Prize nominee.
As a political editor and columnist for the McClatchy News Co., Phoebe oversaw election coverage out of Washington, D.C. and Central California and coordinated polls and televised political debates. She is a guest host on the top-rated talk radio show in the region.
Before moving to the West Coast, Phoebe worked at The Des Moines Register. She covered presidential campaigns, labor union negotiations, and corporate fraud. The Iowa Supreme Court cited her articles about foster care children when it revamped state policy.
Phoebe began her career at The Arkansas Gazette covering then-Gov. Bill Clinton, death row, and the dark side of the Miss America Pageant. While in Arkansas and Iowa, she also worked for People magazine.
Here's what Madge Brady, Marketing Coordinator for Delta Community Credit Union had to say about Phoebe's presentation at CUNA's Marketing & Business Development Conference:
"The presentation was excellent, filled with tips on how to effect positive media interaction. I particularly enjoyed the questions and answers as she gave such immediate and detailed responses that were very helpful."
Here are some other comments from Phoebe's presentations to credit unions.
- She made some great points and ideas to think about in preparation for media contacts.
- I am responsible for our public relations and am amazed with how much this class will improve the effectiveness of my press releases and media addresses!
- She could have spoken all day! Very informative and motivating!
- Great topic and ideas! Love free tips!
- Great energy! Incredibly informative.
- This was way better than anything I learned about in PR in college. Thank you. I feel much less intimidated about trying for press coverage now. Very valuable!
Do you struggle with balancing the need for strategic thinking amongst all your tactical duties? These upcoming webinars make it easy. Each Friday session begins at 2:00 p.m. CT, and includes an hour-long presentation from an outstanding expert plus a question and answer session. Each webinar focuses on strategic ideas, credit union challenges, and real world issues for credit union leadership. Don't delay - get a group together and plan for these upcoming executive webinars today!
- The Millennial Generation—Marketing, Advertising, & Communications Strategy
Friday, September 7 with Chuck Underwood, founder and president of the Cincinnati-based consulting firm, The Generational Imperative
- A Whole New Mind—Why Right Brainers Will Rule the Future
Friday, September 28 with Daniel Pink, best-selling author of Free Agent Nation and A Whole New Mind
- The Savings Revolution: Credit Unions Lead the Way
Friday, October 5 with representatives from the credit union movement's "think tank," Filene Research Institute
- Membership Growth Strategy: The Importance of Member Centricity
Friday, October 12 with Mark Sievewright, corporate senior vice president for Fiserv
- Share & Loan Growth Strategies
Friday, November 2 with Mark Sievewright, corporate senior vice president for Fiserv
- Making Small Business Big Business for Your Credit Union
Friday, November 30 with Mark Sievewright, corporate senior vice president for Fiserv
- The Transformation of US Payments & the Implications for Credit Unions
Friday, December 14 with Mark Sievewright, corporate senior vice president for Fiserv
Did you already miss one...no worries! Choose the link above to order the archive (recorded) webinar. You can still get a group together and get unlimited access to the webinar until the end date shown.
Interested in more than one of the Credit Union Executive webinars? CPD Webinar Packages help your credit union get the best price possible on more than 100 webinars per year from CUNA. Decide which package is right for you from four to unlimited webinars per year. The best part of webinar packages is that you can use them for live webinars or archived (recorded) webinars. You still get all the schedule and location flexibility for a bargain price!
The Credit Union Executive Webinar Series is in cooperation with CUNA Councils.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
WEBINAR OVERVIEW
CPD Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
CPD Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CPD Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.
FREE PUBLICATIONS
Try one of these publications free when you register for this program!
- Credit Union Magazine (6 months free!)
- Directors Newsletter (6 months free!)
Find out more about these publications
CANCELLATIONS
The last day for cancellations was November 8, 2007. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.
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