Hispanic Youth: Demographics, Products & Promotions
ARCHIVE OPTION AVAILABLE
Can't attend at this time? Click here for the archived version.
December 2, 2009
10:00–11:00 a.m. Central Time
(11:00 a.m. – 12:00 p.m. EST, 9:00–10:00 a.m. MST, 8:00–9:00 a.m. PST — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $219 for the live webinar (includes live and 6 months access to the archive)
ABOUT THIS WEBINAR
| CUNA and Coopera are partnering to provide products and services that help your credit union reach and serve the Hispanic community.
Non-affiliated credit unions please call 800-356-8010 and press 3 to order, or e-mail CCSOrders@cuna.com with your credit union name, address, and purchase title. |
Reach a technology savvy, upwardly mobile and bilingual group – Hispanic youth. Did you know that one in five children under 18 years old is Hispanic? And, by the year 2020, the second generation of Hispanics will outnumber their parents? With such a large and fast-growing group, credit unions have an opportunity to grow by reaching this market.
Attend this webinar to:
- Explore the unique characteristics of this market such as what language they prefer and what technology they use
- Gain a better understanding of the demographic make-up of Hispanic youth
- Learn what financial products and services are most relevant for this market
- Learn how you can adapt your marketing and outreach strategies to reach this group
- Identify effective ways to promote products and services to this market
WHO SHOULD ATTEND
This webinar is beneficial for marketing, community development, and business development professionals.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail training@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
INSTRUCTORS
Warren Morrow
Warren, co-founder and CEO of Coopera Consulting, believes that accessible financial services and entrepreneurship are fundamental driving forces to improve the quality of life for all members of the community. His results-driven and people-focused strategies lead to win-win scenarios for people, businesses, and communities. Warren has helped small businesses receive technical assistance and obtain capital. He has consulted with Fortune 100 companies to establish national marketing strategies aimed at potential first-time homeowners. In 2003, he received the Iowa Friends of Civil Rights Award for his work with immigrant families.
Miriam De Dios
Miriam, a native of Jalisco, Mexico, has extensive experience working in the financial services industry, having worked with two Fortune 500 companies; State Farm Insurance and John Deere Credit. As emerging markets director for Coopera, De Dios develops market strategies for financial service institutions seeking to effectively reach and partner with emerging markets.
De Dios is an active member of both the national Network of Latino Credit Unions and Professionals (NLCUP) and ALIANZA Latino Business Association. De Dios is also an adjunct professor for Des Moines Area Community College (DMACC), teaching English as a Second Language classes to first generation immigrants. De Dios graduated with honors from Iowa State University
WEBINAR OVERVIEW
CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
CUNA Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CUNA Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.
CANCELLATIONS
Cancellations received in writing (via fax 608-231-4327) before the end of business on November 25, 2009 are eligible for a refund of the amount paid minus a $50 administrative fee. No refunds will be granted for cancellation requests received after November 25, 2009. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.
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