CUNA Consumer Lending School: Advanced
Instructors

Instructors

  Mark Arnold, CCUE

Mark is senior vice president for Neighborhood Credit Union. He currently oversees and plans strategies for multiple departments including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union's technology strategies. Mark is a member of Neighborhood Credit Union's senior management team, where he helps formulate solutions to organizational changes. He chairs the credit union's E-Tech team, which is responsible for implementing e-commerce and technology solutions to meet members' needs.

Mark is the author of Marketing Across the Generations: Gen. X. He is also a frequent national speaker on various credit union topics, including How To Market To Generation X, Excelling with E-Commerce: Electronic Marketing, Credit Union Technology Strategy and Planning, and Web Page Design & Home Banking. He also serves as chairman of the Texas Marketing Council.

  Jeff McGuire, CCUE

Take several parts humor, motivation and education, mix in some patriotic zeal, and you have just participated in a credit union seminar given by Jeff McGuire. Whether the topic is geared toward credit union staff, management or volunteers, Jeff has the ability to present the information in a manner that is both educational and entertaining. Jeff speaks on topics such as lending, asset/liability management, robbery, supervisory management skills, and more.

Jeff is vice president of Ronald R. Hyde & Company, a financial management company that provides management consulting and training. Previously, Jeff was a consultant with the Texas Credit Union League for 15 years where he developed many of the supervisory committee and director training programs.

  Rory Rowland, CCUE

Rory served as president of two credit unions and is a Certified Credit Union Executive. He is a business consultant and dynamic seminar leader specializing in programs on lending, technology, leadership, and communications skills. Rory uses his communications skills and credit union knowledge to help others in the movement be more effective.

Rory has presented his high-energy, fun, and humorous programs in all 50 states over the past eight years, as well as in Canada and Mexico. He is continually one of the most highly-rated speakers at state and national associations throughout the country, including many of the credit union league conferences.

  Mike Schenk

Mike is vice president of economics and statistics for Credit Union National Association. He conducts economic and financial research and provides support for CUNA Governmental Affairs and Public Relations efforts. His analyses regularly appear in publications such as CUNA's Credit Union Magazine and Credit Union Executive Newsletter. Mike has 20 years of experience in the financial services industry. Before joining CUNA in 1992, he was the director of research for Financial Research Corporation, where he conducted economic analyses, competitor evaluations, and product-line planning for mutual fund companies.

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.