CUNA Consumer Lending School: Advanced
Topics & Objectives

Please note that the Topics/Objectives listed below are subject to change.

Emerging Technologies & Mobile Marketing

• Find out how to boost your loan volume by marketing through new technologies
• Choose the best technology to reach your members
• Discuss implementation strategies and best practices

Communicating Your Promotions

• Learn how to effectively involve all credit union staff in any promotion
• Discover how to build stronger relationships with members through promotions
• Understand how to assist the marketing department in creating quality promotions that meet the needs of your members

Quality Lending in Today's World: A Look at the Lending Program

• Examine lending history, trends, and future
• Find out if your lending program is operating in the dark ages or ahead of the times
• Explore techniques to streamline your lending process

Managing Across the Generations

• Examine the motivations, expectations, priorities, and approaches of the four generations in today's workforce
• Explore efficient management methods for a diverse generational workforce

Supervisory Skills for New Managers

• Find out how to smoothly and effectively transition to a management position
• Examine techniques to build a harmonious office atmosphere
• Discover how to gain the respect of your peers

How Does Your CU Spell Disaster?

• Explore steps your loan department can take to limit risk and support members in a crisis
• Get the necessary steps for disaster plan preparation and implementation
• Learn effective communication measures with your members and the media

CUNA Membership Growth Task Force Update

• Discuss the findings of the CUNA Membership Growth Task Force
• Look at trends, insights, and ideas to increase your membership growth and retention
• Understand the history of growth trends and what initiated them
• Explore CUNA and state initiatives to improve membership growth and retention

Use Negotiation Skills to Improve Your Service

• Understand your role in the negotiation process
• Anticipate member needs for credit union products and services
• Understand various negotiation styles and what motivates each style
• Negotiate mutually beneficial outcomes with members

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.