SEMINAR OVERVIEW

Instructor: Mark Arnold, SVP Marketing, Neighborhood CU, Dallas, TX

CUNA's Credit Union Environmental Scan Report implores credit unions to "be involved in community activities." However, true community charter marketing is much more than being at an event here and there: it takes a strategic approach. More and more credit unions are evolving into institutions serving larger populations.

As a senior vice president who led his credit union from a single sponsor to a community chartered credit union, Mark Arnold offers information and ideas for maximizing your reach into your communities. This session covers:

• Community marketing strategies
• Targeting your community
• Community marketing tips and tactics
• Formula for successful community marketing

This seminar is part of the CUNA Community Credit Union Conference school.

LOCATION
MOHEGAN SUN
1 Mohegan Sun Blvd
Uncasville, CT 06382-1355
Phone: (877)664-3426
Fax: (860)862-4822
Room rates: $219^*

INSTRUCTORS
Mark Arnold
Mark is a CCUE and is senior vice president for Neighborhood Credit Union. He currently oversees and plans strategies for multiple departments including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union’s technology strategies. Mark is a member of Neighborhood Credit Union’s senior management team, where he helps formulate solutions to organizational changes. He chairs the credit union’s E-Tech team, which is responsible for implementing e-commerce and technology solutions to meet members’ needs.

Mark is the author of Marketing Across the Generations: Gen. X. He is also a frequent national speaker on various credit union topics, including How To Market To Generation X, Excelling with E-Commerce: Electronic Marketing, Credit Union Technology Strategy and Planning, and Web Page Design & Home Banking. He also serves as chairman of the Texas Marketing Council.

FREE PUBLICATIONS
Try one of these publications free when you register for this program!

• Credit Union Magazine (6 months free!)
• Directors Newsletter (6 months free!)

Find out more about these publications

CANCELLATIONS
Cancellations received in writing (via fax 608-231-4327) seven or more days before the start of the program are eligible for a refund of the amount paid minus a $50 administrative fee. No refunds will be granted if cancellation is received six days or less before a program begins. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.

AIRLINE INFORMATION
United Airlines is the "Official Airline" for the programs. Call United's Specialized Meetings Reservation Center at (800) 521-4041 to make your airline reservations. Please reference ID# 553SF.