CUNA Reach Out! Conference: Strategies for Serving Low-Wealth, Immigrants & Youth
Topics & Objectives

Please note that the Topics/Objectives listed below are subject to change.

The Economy & Reaching the Underserved

• Gain a better understanding of how the economy plays a role in providing products and services to the underserved
• Discuss the economic outlook for next year

Diverse Ethnic Membership: How to Serve Immigrants

• Understand changing demographics and the business imperative for serving immigrants
• Explore the needs of different immigrant groups and best practices among financial service institutions
• Learn approaches to serving immigrants regardless of their unique needs

Best Practices: Serving Immigrants

• Hear how other credit unions have grown their membership and enhanced their bottom line by reaching out to immigrants and local communities
• Discuss how to market and build awareness of your products and services
• Learn how branch locations can play an important role in reaching immigrants

Taking It Back to Your Credit Union

• Discuss how reaching out to immigrants in your community is important to your credit union and its membership
• Gain a better understanding of how your credit union can reach out to immigrants in your community

Generation Engage!

• Discuss what the youth demographic looks like
• Analyze what challenges youth consumers face
• Explore why the youth market is a great opportunity for credit unions
• Learn how Generation Engage is using creative methods to reach the youth market including financial literacy tools and I-Chat video conferencing

Reaching & Serving Youth

• Hear how other credit unions retained young members after high school
• Learn tactics for using online marketing like Google and Facebook
• Gain warnings on how not to approach young adult programs
• Discuss strategies to build a portfolio of young adult products

Best Practices: Serving Youth

• Discuss best practices for reaching out to youth and establishing desired products
• Learn how to market and build awareness of your products and services
• Understand how branch locations can play an important role in reaching youth

Panel Discussion: Your Members – Their Voice

• Members from local credit unions will share their thoughts and experiences of how a financial institution meets their financial needs

Wal-Mart Financial Centers: What Credit Unions Can Learn

• Understand why it is a business imperative for Wal-Mart to enter the financial services arena
• Examine the technology assets that Wal-Mart will use to quickly enter into financial services and how credit unions can use the same technology
• Learn how credit unions can respond to the business opportunity that Wal-Mart has identified and is moving aggressively to serve.

Defining a Low-Wealth Membership

• Understand the challenges and opportunities credit unions face by reaching out to the un-banked or underserved
• Discuss how credit unions can help low-wealth and modest income members by providing affordable yet sustainable products and services
• Analyze how to help members build a secure financial future and recognize the credit union as a permanent financial partner

Best Practices: Serving Low-Wealth Members

• Discuss best practices for reaching low-wealth individuals and helping families lead better lives
• Explore desired products and how to market them
• Understand how branch locations can play an important role in reaching low-wealth individuals

National Federation of Community Development Credit Unions

• Learn how a SEG credit union partnered with two small community development credit unions with expertise in serving immigrant communities
• Discuss what other credit unions are doing to start new credit unions and branches that target low-income and immigrant communities
• Review other examples of partnership and collaboration for Earned Income Tax Credit, Volunteer Income Tax Assistance, financial education, and other programs

National Credit Union Foundation's Role in Serving Members of Modest Means

• Hear how the NCUF is helping credit unions serve low-wealth and modest income households through the REAL Solutions Program
• Access up-to-date information from the NCUF Impact Center to learn new market trends in serving these untapped and underserved markets
• Explore why NCUF has focused time and resources on the Development Education and Cooperative Social Responsibility Programs

Taking It Back to Your Credit Union

• Discuss how reaching out to underserved members tells the story of the credit union difference
• Learn how telling the story of credit union difference can build awareness in your community, with your regulators, and Congress
• Gain a better understanding of why reaching out to underserved members is an important business opportunity