On Site Schools

Marketing Management School: Part I

April 29–May 4, 2007
Denver, CO

ABOUT THIS EVENT

Unleash your marketing and public relations potential!

Some of the strongest brands in America - Harley Davidson, Iams pet food, and Harvard Business School - were built with small marketing budgets and innovative ideas. Attend Marketing Management School to discover ways to energize your marketing efforts - from planning to research to tactics. Learn how strategic thinking should drive your overall marketing practices. Join us and we'll send you home with proven strategies to help you position your credit union for success. You may attend Parts I, II, or III in any order; there are no prerequisites.

Marketing 101: The Basics
You'll learn how to generate exciting, creative campaigns and make them a reality. Understand how to get the most value for your marketing dollars. Join us for this well-rounded look at credit union marketing. Attend Part I to gain a solid understanding of the basics:

Generate exciting, creative marketing campaigns that get results
Discover easy tips for brochure and newsletter design
Create marketing copy that focuses on member needs
Organize your marketing message for greatest impact
Develop a workable marketing budget

LOCATION

Marketing Management School: Part I: April 29–May 4, 2007

Marketing Management School: Part II: April 29–May 4, 2007

Marketing Management School: Part III: April 29–May 4, 2007

GRAND HYATT DENVER
1750 Welton St
Denver, CO 80202-3940
Phone: (303)295-1234
Reservations: (800)233-1234
Fax: (303)292-2472
Room rates: $184 sgl/dbl^*
Hotel Reservation Deadline: March 30, 2007

* Room rates and availability cannot be guaranteed. Rooms may be sold out prior to this date, so make your hotel reservations early! Room reservations and fees are the responsibility of the registrant. To claim this room rate, call for reservations and reference "CUNA" or "Credit Union National Association."

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.

TUITION
Registration Fee, Attendee: $1,395 per person
CUNA Council Members receive a $100 discount

Affiliation with CUNA/League is required for attendance.

WHO SHOULD ATTEND
Part I is designed for staff with marketing, communication, or sales responsibilities. This comprehensive, dynamic program is ideal for those with little experience in credit union marketing, or those who simply wish to strengthen their command of the basics. You may attend Parts I, II, or III in any order; there are no prerequisites.

TOPICS & OBJECTIVES

PREVIEW THE SCHEDULE

INSTRUCTORS

WHAT PAST ATTENDEES SAY

FREE PUBLICATIONS
Try one of these publications free when you register for this program!

Credit Union Magazine (6 months free!)
Directors Newsletter (6 months free!)
Executive Newsletter (6 months free!)

Find out more about these publications

CANCELLATIONS
The last day for cancellations was April 22, 2007. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.

CPE Credits

AIRLINE INFORMATION
United Airlines is the "Official Airline" for the programs. Call United's Specialized Meetings Reservation Center at (800) 521-4041 to make your airline reservations. Please reference ID# 553SF.

SHUTTLE AND AIRPORT INFORMATION
Denver International Airport has shuttle service to and from the Hyatt, provided by Super Shuttly ($19 one way) and Blue Sky ($15 one way).