On Site Schools

CUNA Marketing Management School: Part I

June 8–13, 2008
Seattle, WA

ABOUT THIS EVENT

Position your credit union for success
Attend CUNA Marketing Management School to discover ways to take a fresh approach in your marketing efforts - from strategies to research to implementation. Take new ideas and proven methods back to your credit union to help you position for success.

Marketing 101: The Basics
Lay the groundwork for successful campaigns at your credit union by developing a thorough understanding of key marketing concepts and how they relate to credit union operations. At Part I, you will take a well-rounded look at credit union marketing. Not only will you take home creative ideas and strategies, you'll also learn how to get the most value for your marketing dollars.

Attend Part I to gain a solid understanding of the basics:

Generate exciting, creative marketing campaigns that get results
Discover easy tips for brochure and newsletter design
Create marketing copy that focuses on member needs
Choose the right media to deliver your message
Develop a workable marketing budget

You may attend Parts I, II, or III in any order; there are no prerequisites.

LOCATION

CUNA Marketing Management School: Part I: June 8–13, 2008

CUNA Marketing Management School: Part II: June 8–13, 2008

CUNA Marketing Management School: Part III: June 8–13, 2008

W SEATTLE
1112 Fourth Avenue
Seattle, WA 98101
Phone: (206)264-6000
Fax: (206)264-6100
Room rates: $209 per night for single or double occupancy^*
Hotel Reservation Deadline: May 8, 2008

* Room rates and availability cannot be guaranteed. Rooms may be sold out prior to this date, so make your reservations early! Room reservations and fees are the responsibility of the registrant. To claim this room rate, call for reservations and reference "CUNA" or "Credit Union National Association."

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.

TUITION
Registration Fee, Attendee: $1,395 per person
CUNA Council Members receive a $100 discount

Affiliation with CUNA/League is required for attendance.

WHO SHOULD ATTEND
Part I is designed for staff with marketing, communication, or sales responsibilities. This comprehensive, dynamic program is ideal for those with little experience in credit union marketing, or those who simply wish to strengthen their command of the basics. You may attend Parts I, II, or III in any order; there are no prerequisites.

TOPICS & OBJECTIVES

PREVIEW THE SCHEDULE

INSTRUCTORS

WHAT PAST ATTENDEES SAY

FREE PUBLICATIONS
Try one of these publications free when you register for this program!

Credit Union Magazine (6 months free!)
Directors Newsletter (6 months free!)

Find out more about these publications

CANCELLATIONS
The last day for cancellations was June 1, 2008. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.

CPE Credits

AIRLINE INFORMATION
United Airlines is the "Official Airline" for the programs. Call United's Specialized Meetings Reservation Center at (800) 521-4041 to make your airline reservations. Please reference ID# 553SF.

SHUTTLE AND AIRPORT INFORMATION
Sea-Tac International Airport is 25 minutes away from the W Seattle. Downtown Airporter service is provided by Gray Line at $10.25 one-way, and $17 roundtrip. Guests will be dropped off across the street from the W, in front of the Fairmont Hotel. Taxi service is also available and is around $30 one-way.