CUNA Marketing Management School: Part I
Instructors

Instructors

  Constance Anderson

Constance is a nationally-recognized credit union marketing consultant and trainer. She has been an instructor of marketing for the CUNA Management School, the Southwest Management School, and the CUNA Marketing Management School. In addition, she has spoken to credit union marketers at state conferences from Maine to California and is a team trainer for CUNA's Sales and Service Culture Institute. She has also spoken about credit union marketing to the national conferences of NACUSO, NASCUS, and the National Youth Involvement Board. Constance is the author of three marketing texts published by Credit Union National Association: Strategic Credit Union Marketing, the Marketing Handbook for Credit Unions, and Catch Your Members on the Net. She also consults with credit unions across the U.S. to craft strategic marketing plans.

  Mark Arnold, CCUE

Mark is senior vice president for Neighborhood Credit Union. He currently oversees and plans strategies for multiple departments including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union's technology strategies. Mark is a member of Neighborhood Credit Union's senior management team, where he helps formulate solutions to organizational changes. He chairs the credit union's E-Tech team, which is responsible for implementing e-commerce and technology solutions to meet members' needs.

Mark is the author of Marketing Across the Generations: Gen. X. He is also a frequent national speaker on various credit union topics, including How To Market To Generation X, Excelling with E-Commerce: Electronic Marketing, Credit Union Technology Strategy and Planning, and Web Page Design & Home Banking. He also serves as chairman of the Texas Marketing Council.

  Sarah Gibson

Sarah is president of Accent Business Communication, a training and development firm she founded in 2004 in Madison, Wisconsin following a career in training and development at a national insurance company. Sarah's company specializes in communication courses including, business writing, e-mail writing, generational conflict resolution, and generational sales. Sarah's client list includes Briggs and Stratton, General Casualty, GE Healthcare, Harley-Davidson Motor Company, West Bend Mutual Insurance Company, the State of Wisconsin, the International Association of Administrative Professionals, the University of Wisconsin, Madison Area Technical College, and the United Way.

Prior to starting her own business, Sarah taught public relations, media writing, and public speaking at the University of Wisconsin, Whitewater and North Dakota State University in Fargo, North Dakota.

  Rory Rowland, CCUE

Rory served as president of two credit unions and is a Certified Credit Union Executive. He is a business consultant and dynamic seminar leader specializing in programs on lending, technology, leadership, and communications skills. Rory uses his communications skills and credit union knowledge to help others in the movement be more effective.

Rory has presented his high-energy, fun, and humorous programs in all 50 states over the past eight years, as well as in Canada and Mexico. He is continually one of the most highly-rated speakers at state and national associations throughout the country, including many of the credit union league conferences.

  Tom Senatori

Over the last 30 years, Tom developed a wealth of experience as owner, chief operations officer, and creative director for W&B Advertising in Madison, Wisconsin. W&B Advertising agency is a full service shop providing a variety of marketing services to businesses throughout the country. Clients include financial service providers including banks and credit unions (CUNA and CUNA Mutual), packaged goods, insurance companies, and consumer products. Tom is now the president and owner of his own firm, Tom Senatori Designs. In addition to his creative work, he presents credit union marketing/newsletter/design workshops at conferences and league events throughout the country.

  Brian Warfel

Brian is the senior vice president of sales and service at Power Financial Credit Union in Miami, Florida. Brian is responsible for all member contact points including the branches, call center, ebusiness, and e-mail channels. Brian also oversees the marketing and training functions at Power Financial. Brian has been in the credit union industry for 15 years and in financial services for over 20 years. Brian is the chair of the CUNA Technology Council Executive Committee, a member of the Digital Insight Advisory Board, and a member of the BITS Internet Fraud Committee.

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.