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CUNA Marketing Management School: Part II
Instructors

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Instructors

  Glenn L. Strebe

Glenn is the president/CEO at Air Academy Federal Credit Union in Colorado Springs, Colorado. He is also the chairman of Air Academy Service Corporation, a wholly owned subsidiary credit union service organization providing complete mortgage lending services and complete financial services. Previously, Glenn served AAFCU as COO and CFO. Prior to joining the credit union movement, he was an auditor and subsequently a financial analyst. He has authored a credit union finance book, a white paper for the COO Council, published in various credit union periodicals, contributed to a book on CUSOs and various articles on CUSOs.


  Constance Anderson

Constance is a nationally-recognized credit union marketing consultant and trainer. She has been an instructor of marketing for the CUNA Management School, the Southwest Management School, and the CUNA Marketing Management School. In addition, she has spoken to credit union marketers at state conferences from Maine to California. She has also spoken about credit union marketing to the national conferences of NACUSO, NASCUS, and the National Youth Involvement Board. Constance is the author of three marketing texts published by Credit Union National Association: Strategic Credit Union Marketing, the Marketing Handbook for Credit Unions, and Catch Your Members on the Net. She also consults with credit unions across the U.S. to craft strategic marketing plans.


  Woody Hodgdon, CUCE, BSACS

Woody is a Credit Union Compliance Expert (CUCE), Bank Secrecy Act Compliance Specialist (BSACS), and is the national compliance manager for Addison Avenue Federal Credit Union (formerly HP Employees FCU) in Palo Alto, California. Addison Avenue FCU serves employees of Hewlett Packard, Agilent Technologies, Philips Electronics, and several other related employers in the United States and Puerto Rico. Prior to accepting his current job, Woody spent 17 years at HP Rocky Mountain Federal Credit Union in Loveland, Colorado which eventually merged with the other HP credit unions to form Addison Avenue FCU. He spent three years as an agent for CUNA Mutual in northern Colorado prior to starting his management career with credit unions. Woody has been involved in credit union management, operations, marketing, and compliance issues for more than 30 years. He is a graduate of Western CUNA Management School in Pomona, California. He is a 1980's graduate of CUNA's Regulatory Compliance School and attends annual update sessions to stay current. Woody has lectured to many groups about bankruptcy, the Americans with Disabilities Act, financial counseling, home banking, and risk-based lending. Woody is a charter member of the National Credit Union Institute and earned the Dean's List with Highest Honors designation.


  Mark Arnold, CCUE

Mark is senior vice president for Neighborhood Credit Union. He currently oversees and plans strategies for multiple departments including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union's technology strategies. Mark is a member of Neighborhood Credit Union's senior management team, where he helps formulate solutions to organizational changes. He chairs the credit union's E-Tech team, which is responsible for implementing e-commerce and technology solutions to meet members' needs.

Mark is the author of Marketing Across the Generations: Gen. X. He is also a frequent national speaker on various credit union topics, including How To Market To Generation X, Excelling with E-Commerce: Electronic Marketing, Credit Union Technology Strategy and Planning, and Web Page Design & Home Banking. He also serves as chairman of the Texas Marketing Council.


  Jeff Stephens

With the vision to become an agency with more far-sightedness than an ad agency and more spine than a marketing agency, Jeff founded Creative Brand Communications. As CEO and brand director, Jeff oversees the operations of the business while collaborating with the creative team and continuing to develop new strategies and materials for clients.

Jeff's precise direction for CBC is a result of his experiences. After arming himself with an advertising degree from the University of Oregon's School of Journalism and Communication, he landed in the big-agency world of advertising. Lack of the big-picture mentality compelled Jeff to think beyond the narrow focus of ads and into the broader field of marketing. That led to becoming a marketing project manager for Umpqua Bank. With the company, Jeff launched several campaigns, managed many strategic and creative initiatives, and discovered all sorts of new ways to build powerful, experiential brands.

Jeff is a noted thought leader in innovative branding and marketing for financial institutions. He will be speaking this year at industry events, and has been commissioned by Bank Marketing Magazine to write a five-part article series about multi-sensory marketing and experiential branding.


  Jeff Rendel

Jeff is president of Rising Above Enterprises and offers a wealth of knowledge in the financial services marketplace. He works with associations and professionals who want greater professional growth, as well as financial services providers who want deeper market penetration. His mission is to develop excellent leaders – in life, on the job, for your members, and for your credit union. Jeff has experience as a federal regulator, financial executive, and congressional lobbyist.


  Ricardo Ulloa

Ricardo is the managing consultant for Excend Consulting Group. He served as the regional manager for the countries of Colombia and Venezuela for Sandvik Internationalóa Scandinavian-based industrial manufacturer with annual sales of $8 billion. Ricardoís leadership in strategy creation and sales management allowed the company to open and extend sales of thousands of its industrial tools and chemicals throughout the countries of Colombia and Venezuela. His experience also includes over 6 years of sales management in the North American market. He has a degree in business administration with an emphasis in finance and marketing from the University of Bogota, Colombia



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