CUNA Marketing Management School: Part II
Topics & Objectives

Please note that the Topics/Objectives listed below are subject to change.

Getting the Most From Direct Mail

• Learn how to turn junk mail into information your members look forward to receiving
• Discover how to mail for less, craft the right message, and increase readership
• Explore when to use newsletters and how to produce them for less
• Know how to track your efforts for effectiveness and cost efficiency

All Politics are Local – Especially at My Credit Union

• Identify political styles at work and avoid being under- or over-political
• Gauge the political health of your credit union and learn to develop a high-integrity political culture
• Increase your marketing team’s organizational savvy, influence, and impact
• Build key networks to get all departments to buy in to your marketing efforts

Branding

• Learn the steps to becoming the only choice for your members
• Discover the secrets to having a killer brand
• Measure and monitor your brand's success
• Understand the importance of integrating the national credit union brand into your campaigns

Idea Share & Networking Lunch

• Share plans and materials with your peers
• Review and evaluate CUNA Marketing & Business Development Council Diamond Award winners

Roundtable Discussion

• Learn from your peers in a facilitated discussion on the current issues facing credit union marketers

Sound Financial Management

• Explore and understand your credit union's financials
• Review credit union ratios and NCUA CAMEL ratings
• Forecast the growth of your branch

Extreme Marketing Makeover

• Discover how to get the look of a large budget on a few bucks
• Walk away with proven tactics and strategies to stretch your marketing budget and enhance your marketing quality
• Learn how to maximize your involvement in community events and use public relations to enhance marketing
• Gain strategies to make a case for more marketing dollars

Marketing & Technology

• Examine innovative marketing technologies in credit unions and other industries
• Learn how to spot technology and business innovations in their infancy stages
• Examine the future of media to determine where the best buy is for your credit union to reach its target market

Generational Member Perspectives

• Identify each generation and their defining life events
• Recognize generational tendencies and trends
• Develop marketing strategies to target the different generations
• Create an action plan on how to leverage generational strengths in the workplace

Marketing Compliance

• Consider the most prevalent compliance issues facing marketers today including privacy and online compliance
• Audit your marketing campaigns to avoid compliance problems

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.