As director of research & advisory services, Kristina oversees the Credit Union Environment Research unit. She leads a team of analysts providing credit unions with the tools and market analyses needed for strategic planning. She is responsible for CUNA's Credit Union Environmental Scan (E-Scan) and CU360 – CUNA's research portal. Kristina regularly speaks at industry conferences on market research and issues impacting credit unions.

Prior to joining CUNA in 1998, Kristina worked for Hagler Bailly Consulting, Inc., conducting research for electric and gas utilities, governmental agencies, and regulators.

Lois Kitsch is currently the national program manager for REAL Solutions with the National Credit Union Foundation. As the director of field projects with the Filene Research Institute, Lois piloted the REAL Solutions program in three leagues which implemented and tested new business models designed to serve new target markets, including young adults, immigrants, and modest income households. Earlier in her career, Lois managed credit union development projects for the World Council of Credit Unions. She has actively promoted credit union development in almost 40 countries.

With the vision to become an agency with more far-sightedness than an ad agency and more spine than a marketing agency, Jeff founded Creative Brand Communications. As CEO and brand director, Jeff oversees the operations of the business while collaborating with the creative team and continuing to develop new strategies and materials for clients.

Jeff's precise direction for CBC is a result of his experiences. After arming himself with an advertising degree from the University of Oregon's School of Journalism and Communication, he landed in the big-agency world of advertising. Lack of the big-picture mentality compelled Jeff to think beyond the narrow focus of ads and into the broader field of marketing. That led to becoming a marketing project manager for Umpqua Bank. With the company, Jeff launched several campaigns, managed many strategic and creative initiatives, and discovered all sorts of new ways to build powerful, experiential brands.

Jeff is a noted thought leader in innovative branding and marketing for financial institutions. He will be speaking this year at industry events, and has been commissioned by Bank Marketing Magazine to write a five-part article series about multi-sensory marketing and experiential branding.

Constance is a nationally-recognized credit union marketing consultant and trainer. She has been an instructor of marketing for the CUNA Management School, the Southwest Management School, and the CUNA Marketing Management School. In addition, she has spoken to credit union marketers at state conferences from Maine to California. She has also spoken about credit union marketing to the national conferences of NACUSO, NASCUS, and the National Youth Involvement Board. Constance is the author of three marketing texts published by Credit Union National Association: Strategic Credit Union Marketing, the Marketing Handbook for Credit Unions, and Catch Your Members on the Net. She also consults with credit unions across the U.S. to craft strategic marketing plans.

Jeff is president of Rising Above Enterprises and offers a wealth of knowledge in the financial services marketplace. He works with associations and professionals who want greater professional growth, as well as financial services providers who want deeper market penetration. His mission is to develop excellent leaders – in life, on the job, for your members, and for your credit union. Jeff has experience as a federal regulator, financial executive, and congressional lobbyist.

Jeff is director of marketing and sales for The Crow Company where he is charged with all aspects of marketing pertaining to the Robin Crow product line of books and CDs. Some of these activities include, expanding the product line, driving sales, media placement, marketing proposals for new book deals, strategic alliances etc. Jeff also handles all aspects of booking and promoting Robin Crow's Motivational speaking career. Before joining CROW, Jeff was regional marketing manager of the Southeast Region for Borders Books and Music for 9 years. This role involved diversified tasking: from programming and promoting of all level of events, to media liaison, negotiation of strategic alliances, community outreach and media buying. During that same time period, he dabbled as a freelance magazine writer with pieces published in several magazines including Nashville Lifestyles, Memphis Jewish Journal and Business Tennessee Magazine.

Jeff is the executive director of Client Services for Gold Group. He leads Gold Group's delivery teams in the creation, management, and implementation of cutting-edge marketing programs. With experience in on-and off-line marketing, Jeff has consistently found ways to integrate technology and strategy finding innovative solutions for clients that range from Fortune 500 corporations to nonprofits.

With a rather unique combination of marketing, advertising, credit union, and trade association experience, Natalie Sherry is the creative services manager for the Wisconsin Credit Union League's in-house marketing agency. The award-winning League Marketing Agency helps credit unions make their mark by fostering growth and development within the credit union industry through the creation of strategic marketing and advertising campaigns for individual credit unions, as well as larger industry initiatives such as REAL Solutions and The Credit Union Story™.

Natalie joined the Wisconsin League in May 2001 and is a member of the CUNA Marketing and Business Development Council (CMBDC) and the Marketing Association of Credit Unions (MAC).