SEMINAR OVERVIEW

Your Web site may make perfect sense to you, but your members have the final say on whether it's successful. Take a fresh look at your credit union's Web site design and online marketing. Learn the formula for success -- content + copy + design = selling power.

SCHEDULE:

9:30-10:00 a.m. Welcome and League Initiatives Update

10:00-10:40 a.m. Web Site and Internet Marketing, Roger Slayton

• Learn the critical elements that make the difference
• Discover easy tips for Web site and Internet marketing design
• Look at different Web sites to discover best practices

10:40-10:50 a.m. Networking Break

10:50-11:20 a.m. Developing an Award Winning Web Site, Rick Zimmerman and Ken Schworm

• Hear from an Ohio credit union that won a Diamond award at this year’s CUNA’s Marketing & Business Development Conference
• Gain insight on what made the Web site effective

11:20-11:30 Networking Break

11:30 -Noon Ohio Consumer Telephone Survey Results, Patrick Harris

Noon-12:45 Lunch and Cracker Barrel Discussion

12:45-1:45 Maximizing Results Through E-Mail Marketing and Surveys, Joe Timm

• Hear an e-mail marketing industry overview
• Get information about e-mail marketing from the credit union point of view
• Identify problems and solutions
• Understand how surveys can be used successfully
• Learn best practices for financial institutions

1:45-2:00 Networking Break

2:00-2:45 E-Mail Marketing and Member Surveys, Kim Peace

• Hear from a credit union that has gained national recognition for their e-mail marketing and member surveys
• Understand what factors go into determining an effective campaign
• Learn how surveys can be used effectively

2:45-3:30 Cracker Barrel

LOCATION
CREDIT UNION OF OHIO
5500 Britton Pkwy
Hilliard, OH 43026-7456
Fax: (614)340-8696

LODGING DETAIL
A Marriott Courtyard is conveniently located nearby. Room reservations and fees are the responsibility of the registrant.

Marriott Courtyard Columbus Dublin
5175 Post Road
Dublin, Ohio 43017
Phone: 614-764-9393
Fax: 614-764-9825

INSTRUCTORS
Kim Peace
Kim Peace has 19 years of experience in the financial services industry. She started her career as a teller and is now AVP of business and member development for FORUM Credit Union, the second largest credit union in Indiana with over $1.2 billion in assets and 100,000 members.

Roger Slayton
Roger Slayton, Vice President e-Business for Elliance, has more than 20 years of experience in marketing technology. In this role, he identifies interactive strategies to solve business needs and manages the delivery and execution of client projects. Serving many diverse channels, Roger has lead engagements for non-profit sector clients including the Pittsburgh Regional Alliance, Pennsylvania Economy League, Coro Center for Civic leadership, and the Heinz Endowments. Prior to joining Elliance, Roger held the position of chief information officer for an operating unit of Merrill Lynch. During his employment, Roger formulated the company’s eBusiness strategy, creating the technology of automated property appraisals and implemented a Total Quality Management program.


Joe Timm
Joe Timm is vice president and product manager at Fiserv Lending Solutions. He is responsible for marketing and developing consumer facing products. Joe has over 14 years experience in marketing and new product development. He has spent the last 8 years in the financial services market and worked for several internet and email technology companies.

WHO SHOULD ATTEND
The Ohio Marketing Network presents this one-day workshop where marketing and business development managers can learn from industry experts as well as peers.

FREE PUBLICATIONS
Try one of these publications free when you register for this program!

• Credit Union Magazine (6 months free!)
• Directors Newsletter (6 months free!)

Find out more about these publications

CANCELLATIONS
Cancellations received in writing (via fax 608-231-4327) seven or more days before the start of the program are eligible for a refund of the amount paid minus a $50 administrative fee. No refunds will be granted if cancellation is received six days or less before a program begins. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.