Seminars

Ohio Marketing Network

October 22, 2008
Columbus, OH
9:30 a.m. – 3:30 p.m. Local Time
Tuition, First User: $99
Credit unions under $6 million in assets receive a 50% discount. Credit unions with assets between $6-$20 million receive a 25% discount. Call or e-mail for more information.

NEW ACH PAYMENT OPTION

You can now select ACH Debit on your registration form to pay directly out of your account. CUNA member access is required. Request web access today.

TOPICS & OBJECTIVES

9:30 - 10:30 a.m. Trademarking and Intellectual Property, Michael Gallagher

The idea of intellectual property is vitally important in today’s business world. Patenting, trademarking and copyrighting are intellectual property protection terms whose meanings are too often confused by many people. Learn how a trademark can protect your credit union, the importance of trademarks registration, what the procedures are, and the overall process. Get valuable information from a state and federal level.

10:45 a.m. - Noon Marketing to Women

Reports have shown that women make up to 90 percent of the financial decisions in a household. Credit unions need to know what women are looking for in a financial institution and how changing your marketing strategy can make your credit union more attractive to women. Learn how to reach this market better and gain detailed information on positioning your online and print marketing will attract the female gender.

1:00 - 1:45 p.m. Responding to Recent Phishing Attacks, Katie Walton

Every day, consumers are under siege as scam artists attempt to steal their personal financial information. In August, hundreds of Ohio credit union members and non-members received text, e-mail, and phone messages purporting to be from credit unions and informing them their accounts had been suspended. What should your credit union do if this happens? What if your credit union's name is used in phishing or other scams? Find out what was learned from the August fraud attacks, how to prepare your members, and how to defend against these kinds of attacks.

2:00 - 2:45 p.m. Cracker Barrel Discussion

Explore hot topics and learn valuable information from your marketing peers. Be prepared to discuss current successes and challenges your credit union is experiencing.

2:45 - 3:30 p.m. Facilitated Discussion: Responding to the Financial Crisis

Take time to learn from your peers about how they are responding to their membership in these turbulent times. Gain insight on possible avenues and messages to use when communicating to you members about the safety of their money.

INSTRUCTORS
Michael Gallagher
Michael Gallagher is a registered patent attorney and partner in the intellectual property law firm of Gallagher & Dawsey, LPA. He specializes in the prosecution and litigation of patents, trademarks, and copyrights. He is an active litigator and has both pursued and defended charges of infringement in a variety of intellectual property areas. He is an honors graduate of The Ohio State University College of Law. In 2005, he received the Master of Laws degree from the University of South Africa in Intellectual Property Law.

Katie Walton
Katie Walton is the director of member communications for the Ohio Credit Union League. During her five years at the league, Katie has managed the organization’s member publications, annual convention and expo, statewide awareness campaign, annual affiliation campaign, and Ohio Marketing Network meetings. She is also a member of the MoneyAndStuff and public advocacy staff teams. Prior to joining the league, Walton worked as a marketer for a southwestern Ohio credit union.

2008 Seminars

Ohio Marketing Network

NEW ACH PAYMENT OPTION