On Site Schools

Selling to Small Businesses Workshop

December 2–3, 2008
Camp Hill, PA

ABOUT THIS EVENT

Hurry, register today! Attendance is limited to 18 participants.

Develop the skills to effectively plan and execute strategies to establish deeper, more profitable relationships with small business owners. As a result of attending this workshop, your credit union's sales team will:

Understand the unique needs of small business owners
Analyze the small business market and identify high potential prospects
Know how to approach small business owners and prequalify them to increase the likelihood of generating appointments
Use business-focused questions to uncover their business and financial needs
Develop a consistent process to address the concerns of business owners and further engage them
Gain commitment to proposed solutions in a way that is profitable for the credit union and satisfies the business owner's needs

LOCATION

Selling to Small Businesses Workshop: December 2–3, 2008

RADISSON PENN HARRIS HOTEL AND CONVENTION CENTER
1150 Camp Hill Bypass
Camp Hill, PA 17011
Phone: (717) 763-7117
Fax: (717) 763-7120
Room rates:$104 single/$114 double^*
Hotel Reservation Deadline: November 1, 2008

* Room rates and availability cannot be guaranteed. Rooms may be sold out prior to this date, so make your reservations early! Room reservations and fees are the responsibility of the registrant. To claim this room rate, call for reservations and reference "CUNA" or "Credit Union National Association."

For more program content information or to request a brochure call 800-356-9655, ext. 4882, or email abollman@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.

TUITION Registration Fee, Attendee: $595 per person Affiliation with CUNA/League is required for attendance.
INSTRUCTOR: KRISTI CALVER Kristi Calver specializes in improving front-line effectiveness of sales and service organizations through skill-based training and leadership development. She has led hundreds of programs on consumer and business-to-business selling, sales management, service, leadership, and career development. With more than 18 years of experience in training and development consulting, Kristi is an accomplished relationship manager, master trainer, instructional designer, and focus group leader. Her clients have included Belo Corporation, Charter One Financial, Dow Jones, Dreyfus Services Corporation, Fleet Financial, GNA Insurance, GE Capital, KeyCorp, Merrill Lynch, NBC, U.S. Surgical, Warner-Lambert, and Wells Fargo.
SCHEDULE 8:30 – 9:00 a.m. Registration 9:00 a.m.-Noon Session Noon – 1:00 p.m. Lunch 1:00-4:00 p.m. Session
FREE PUBLICATIONS Try one of these publications free when you register for this program! Credit Union Magazine (6 months free!) Directors Newsletter (6 months free!) Find out more about these publications
CANCELLATIONS The last day for cancellations was November 5, 2008. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.

For more program content information or to request a brochure call 800-356-9655, ext. 4882, or email abollman@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.

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