Residential Mortgage Lending: Loan Servicing, Marketing Strategies, Operations & Appraisals
April 9, 2008
Atlanta, GA
8:00 a.m. 3:30 p.m. Local Time
Tuition: $375
SEMINAR OVERVIEWUnderstand the pivotal role mortgages play in the member relationship. Mortgage transactions create the strongest bond between your credit union and your members. Stay on top of the market, reduce your risk, and increase member satisfaction by taking a strategic look at your mortgage lending program.
This seminar is part of the CUNA Residential Mortgage Lending School. Click here for additional seminars on this topic.
TOPICS & OBJECTIVES
Loan Servicing
- Determine what you should service and when
- Learn how to design a servicing strategy
- Review the economics involved in servicing
Effective Mortgage Marketing Strategies & Best Practices
- Learn how to design and promote your marketing plan
- Discuss techniques to use when marketing to real estate agents
- Gain proven strategies for business development
- Examine new products that meet the needs of specific members
Breakout Session (choose one)
Operational Improvements
- Explore how to merge technology and human resources to maximize efficiency
- Discuss strategies to enhance workflow competencies
- Learn to balance productivity with member service
All About Appraisals
- Understand the valuation process and appraisal reports
- Walk through the closing process
- Discuss how to effectively analyze the appraisal document

For more program content information or to request a brochure call 800-356-9655, ext. 4249, or email elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
Affiliation with CUNA/League is required for attendance.
LOCATION
THE WESTIN BUCKHEAD ATLANTA3391 Peachtree Rd. NeAtlanta, GA 30326
Phone: (800)937-8461
Fax: (404)365-8787
Room rates: $189 per night for single or double occupancy**
Hotel Reservation Deadline: March 15, 2008
* Room rates and availability cannot be guaranteed. Rooms may be sold out prior to this date, so make your hotel reservations early! Room reservations and fees are the responsibility of the registrant.
INSTRUCTORS
Tracy Jean Ashfield
Tracy founded Strategic Mortgage Solutions (SMS) in 2001 to help credit unions with mortgage lending strategy, development, policies, product design, training, and strategic planning. Recently she merged the consulting firm into Prime Alliance Solutions, Inc., where today she serves as executive vice president.
In addition to working with credit unions and CUSOs, Tracy works with the NCUA and NASCUS to provide training and education in the area of residential mortgage lending. Tracy has helped the largest mortgage granting credit unions enhance their programs while helping those new to mortgage lending develop business strategies that have propelled them into efficient, profitable real estate lenders.
Tracy has more than 25 years of experience in mortgage banking management. Before forming SMS, she held a variety of management positions with CUNA Mutual Group. In addition to being the senior executive of mortgage development, she was the senior vice president of operations of CUNA Mortgage Corporation, responsible for retail and wholesale production, more than 20 branches, and their National Training Department. Tracy also worked with CMG Mortgage Insurance Company committed to helping credit unions develop low down payment and affordable housing programs for their members.
Tracy is the co-author of Credit Union Mortgage Strategies: The Best Never Rest and numerous other periodicals on credit union lending strategies.
WHO SHOULD ATTEND This seminar provides a comprehensive overview for staff new to mortgage lending and advanced information for staff responsible for a variety of real estate mortgage lending products.
CANCELLATIONS
Cancellations received in writing (via fax 608-231-4327) before the end of business on August 29, 2008 are eligible for a refund of the amount paid minus a $50 administrative fee. No refunds will be granted for cancellation requests received after August 29, 2008. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.
AIRLINE INFORMATION
United Airlines is the "Official Airline" for the programs. Call United's Specialized Meetings Reservation Center at (800) 521-4041 to make your airline reservations. Please reference ID# 553SF.
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