POWER SPEAKERS
Keynote Lineup
High-powered authors and experts celebrate life and the pursuit of greatness!
We don't need to think outside the box. We don't need to escape the box. We need to find the
right box, and get in it!"
-Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die
SUSAN PACKARD
Co-Founder, HGTV
Now What? Innovating Ideas into Icons
Monday, June 30, 9:00-10:30 a.m.
So you have a great idea—how does that become a great business worth over $5 billion? Under Susan Packard’s leadership, HGTV became one of the fastest-growing cable networks ever. Discover how HGTV grew into a media division that now includes a family of trusted television personalities, books, DVDs, and Web sites. Voted one of the most powerful women in cable TV and inducted into the Cable TV Pioneers Hall of Fame, Packard has also been instrumental in developing The Food Network, DIY Network, Fine Living TV Network, and Great American Country. You’ll take away her secrets for growing a brand powerhouse.
STEVE FARBER
Author and President of Extreme Leadership
The Radical Leap: Extreme Leadership at Work and Beyond
Tuesday, July 1, 2:30-4:00 p.m.
Wearing baggy pants doesn’t make you a skater; wearing spandex doesn’t make you a cyclist; saying, “dude” doesn’t make you a surfer; and—in business—printing “leader” on your card doesn’t make you lead. Real leaders take us to places we’ve never been, transform good into great, and help us grow as human beings. Real leaders are, in other words, Extreme Leaders. People won’t follow empty rhetoric, but they will respond to significant, meaningful, and dramatic action. Farber shows you how to use the LEAP framework -—Love, Energy, Audacity and Proof -—to radically improve your credit union and your life.
RICHARD PICCIOTTO
Retired NYC Fire Chief
Last Man Down: A Firefighter’s Story
Monday, June 30, 10:45 a.m.-12:00 p.m.
In a presentation modeled after his bestselling book, Last Man Down, Picciotto offers a tribute to the lives that were lost that day. His eyewitness account is not one of death and destruction, but a celebration of life and its unpredictable nature. He will also share how the training strategies and tactics of the New York City Fire Dept. (FDNY) work to develop leadership, motivation, risk management, and decision making. Discover how the skills a FDNY leader needs to make life and death decisions.
DAN HEATH
Author, Educator, and Idea Collector
Made to Stick: Why Some Ideas Survive and Others Die
Wednesday, July 2, 10:15-11:45 a.m
Why do some ideas thrive while others die? How can you improve the chances of worthy ideas? In Made to Stick, Heath reveals the anatomy of ideas that “stick” and explains sure-fire methods for making ideas stickier, such as using the Velcro Theory of Memory and creating curiosity gaps. Join us for a fast-paced tour of idea success stories (and failures), including the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers. Provocative, eye-opening, and funny, Heath will show the principles of successful ideas at work—and how to apply these rules to make your own messages stick.
