POWER BOOKS
Executive Book Series
$279 for all three sessions!
The special series is designed for CEOs and credit union executives. You’ll hear from our three thought leaders,
experience educational sessions prepared with your issues in mind, and network with credit union leaders. You’ll
receive copies of the eight books featured in the Executive Book Series. These information-packed sessions are
designed exclusively to complement your America’s Credit Union Conference & Expo learning experience.
"Being creative for kicks is easy. But if you want to be creative on demand you must develop habits that
help and that’s about persistence."
Scott Berkun, The Myths of Innovation
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(Lunch provided)
Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs
David Meerman Scott, Online Thought Leadership and Viral Marketing Strategist and Author, The New Rules of Marketing & PR
Any organization - companies large and small, nonprofits, government agencies, entrepreneurs and independent
professionals, even churches, authors, and rock bands - can benefit by getting tuned in. Learn how to get tuned
into your members and how that will help you create the products and services that your members want.
Books featured:
- The New Rules of Marketing & PR by David Meerman Scott
- Last Man Down: A Firefighter's Story of Survival and Escape from the World Trade Center by Richard Piccioto and Daniel Paisner
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Tuesday, July 1, 7:30-8:45 a.m.
(Breakfast provided)
Redwoods: Spread your roots and coach your team to success.
Mark Adams, author Redwoods
Redwoods are the tallest trees in the world and can grow to 300 ft. tall and live for over 2,000 years, but
this giant tree has roots that only penetrate the ground to a depth of 10-13 ft. Redwoods spread and intertwine
their roots with each other to stand tall and strong as they battle strong Pacific born storms. Mark will
challenge you to spread your roots and develop team/alliance strategies that drive better team performance and
better profitability with strong alliance relationships.
Books featured:
- Redwoods by Mark Adams
- Contented Cows MOOve Faster: How Good Leaders Get People to Put More OOMPH! Into Their Work by Richard Hadden
- 2007-2008 Credit Union Environmental Scan Report (E-Scan) by Credit Union National Association
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(Lunch provided)
Creating Thinking Hacks
Scott Berkun, Author The Myths of Innovation
Scott Berkun will present highlights from the creative thinking course he taught at the University of
Washington. He'll explain a simple framework, based on his research into the greatest creative thinkers in
history that you can use to bring out your creative thinking talents.
Books featured:
- The Myths of Innovation by Scott Berkun
- Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath
- The Radical Leap: A Personal Lesson in Extreme Leadership by Steve Farber
