This is a comprehensive guide to developing and managing a sales and service force. Learn how to develop a sales planning system, write strategies, organize an effective sales operation, develop a sales culture, communicate with members, and evaluate your sales operation. This course provides essential knowledge to instill a service culture at your credit union.

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Topics include:
• Your Role as a Sales and Service Executive
• Planning for Sales and Service
• Organizing for Sales and Service
• Leading a Sales- and Service-Focused Credit Union
• Helping Employees Embrace a Sales Environment
• Instilling a Service Culture at Your Credit Union
• Managing Member Communication
• Evaluating Sales and Service Results