This module will build on Marketing (V403), which offers marketing basics for directors. Marketing to Generations and Niche Markets offers strategies to market to youth, baby boomers, Gen X, matures, and women. As "one size no longer fits all," this module describes what specific groups desire in financial products and services along with strategies to meet these needs.

Contents:
• Generation Marketing
• Mature Markets are Three Markets in One
• Boomers Redefine Life Stages
• GenX and Youth Market
• Women and other Specialized Markets
• Developing a Marketing Strategy for Each Segment

By successfully completing the optional exam, you can earn 2 credits for the CUNA Volunteer Certification Program (Level 1, Strategic Planning) toward your Certified Credit Union Volunteer designation.