Learn how to create a marketing plan for loans. This course will help employees understand product and pricing concepts, product development, and loan design. They’ll discover effective marketing tools and successful loan strategies. Participants explore the best media for promoting loans.
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Topics include:
• Strategic Issues
• The Marketing Plan
• Marketing Issues for Different Types of Loans
• Pricing and Marketing
• Product Development
• Marketing Tools
• Advertising Media
• Examples of Successful Loan Strategies
This course is a recommended course in the following learning plans:
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